The Big Website Question: If You Build It, They Will Come?
Q: I recently launched a website for my sporting goods business. Do I need to do anything special to attract customers to my website? I know nothing about search engines and marketing as such. Please tell me where to begin.
A: That is a question that has been asked by every business person who has ever launched a website. If I build it, will they come? Of course they will — if you’ve built a website that appeals to dead baseball players.
For those of you who didn’t get the “Field of Dreams” reference, let me put it this way: No, Sean, if you build it they will not come, at least not without some effort on your part.
Assuming that a website will automatically attract customers is the single biggest mistake that many business owners make. It is this mistake that eventually leads them to dismiss their website as a failure and abandon their online sales efforts.
I can’t tell you how many times I’ve heard a client say, “Well, I threw up a website, but nobody ever came to it and I didn’t sell a single thing from it! Dang thing was a...
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