Rapid advances in technology have changed everything from health care to communication. Now, as the latest technology becomes more accessible to a broader market, the advertising field is changing, too. Years ago, you could plan your advertising campaign around a few television commercials and print advertisements. And most companies would never have considered spending a sizeable portion of their advertising budget on the Internet. But in 2006, online ad expenditures are expected to reach over $16 billion.
Advertisers who want to reach their target audience and remain competitive in this high-tech world have to change with the times. You need to keep up with emerging technologies, what media types are most popular, and how consumers use what’s available to them.
If you want to stay current and advertise your products and services in ways that reach your target audience on their turf, consider the following forms of emerging media.
1. Blogs
Blog is short for “web log,” online journals that people without any HTML knowledge can create easily from any computer. They are frequently updated and usually include the owner’s...
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