The Competition Between Japanese Manufacturers And The Harley-davidson Motorcycle

| Total Words: 533

The motorcycle is widely regarded as a symbol of the rebel, a representation of youth, and an icon of Americana. The first recognized motorcycle design was made by a pair of German engineers in 1885, in what was, essentially, a bicycle with an engine. While Japanese manufacturers like Suzuki dominate the motorcycle market globally, in America, the Harley-Davidson company has firm control over the market.

It was during the late eighties and early nineties that Japanese manufacturers such as Suzuki, Kawasaki, Honda, and Yamaha gained a foothold in the worldwide motorcycle market that they have never let go. They were designed and built with better performance, better handling, and better quality. It is no secret that their promotional campaigns during the early years also targeted the negative reputation of the Harley-riding bikers and the public fear of biker gangs. While such attacks ceased quickly, the tarnish it left in the reputation of the Harley has not been removed. That alone is speculated to be the cause of Japanese manufacturers holding such a strong presence, even with the American buying public. Also, by reputation, the Japanese machines were easier to...

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