The Culture of Excess

| Total Words: 759

We live in a society of gadgets and gizmos, of toys and more toys, of things that evoke feelings of luxury, style and class. This is available to almost everyone, not just a privileged few. This is the 21st century.

No other time of the year is it more prevalent, conspicuous and aggressively promoted than during the Christmas season.

Thanks to advances in technology, the airwaves, the print and electronic media are flooded with advertisements that appeal to society in general, to people from all walks of life.

Open any newspaper or magazine and indulge yourself with endless advertisement, appealing, titillating and surely tempting. You cant miss it, its almost in every page and glares you in the face.

Turn on the computer and you can access more goods and services at the click of a mouse. Add to this endless ads and banners.

The young generation is brought up in this era of consumerism. They are introduced to a high maintenance lifestyle at a very young age. Gone are the days when shopping for children was fun. A time when it did not take much to make their young hearts happy. Life was simpler.

Times have surely changed. The...

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