The Dollar Store Franchise: Taking The Market By Storm

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The Dollar Store Franchise: Taking The Market By Storm

Have you noticed that one of the aisles in your local supermarket or Wal-mart is now reserved for $1 items? Even though same item, under a different brand name, may be available for a higher price elsewhere in the same store?

If so, youre not alone. Dollar store franchises have been among the fastest-growing segment of the retailing business for nearly a decade, and a report from Retail Forward estimated that there were enough US markets into which dollars store franchises had not penetrated that the growth would continue for several more years.

What is of even more concern to traditional retailers is that, as they are bringing sub-$1 off-brand items into their stores, the dollar store franchise owner is now able to get national brands like Crest, Iams, Coca-Cola and Wolfgang Puck, and many a dollar store franchise is now offering a wide selection of frozen foods, dairy products, and breads and pastries.

Growing and Growing

A phenomenon in dollar store franchise ownership is well underway, as AC Nielsen estimates that over 62% of all US households now shop at dollar stores. While...

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