I really like you, but…
I agree with you, but…
Your hair looks great, but…
How do these three examples strike you? Do you get the feeling that what’s coming next might not be very agreeable?
Learning to have a precision with language is one of the most important aspects of persuasion. The big ‘but’ is a negator which will cost you persuasive power.
‘But’ weakens your ability to persuade. This is across the board–in print, in conversations, in e-mail, in all forms of communication. It’s a tiny, yet dangerous word.
Here’s an explanation of how ‘but’ can hurt you. Let’s take an example from above. Have you ever had a romantic interest say to you, ‘You know, I really like you a lot, but. . . ‘? Ouch. I’m not sure I want to hear what’s next. ‘. . . but I’d just like to be friends.’ Bummer. And yet, you saw it coming at the but, didn’t you?
Then there’s, ‘I agree with you, but. . .’ But what? ‘But it’s just too expensive.’ Ugh. ‘But I still think I’m...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
