The Economics of On-Hold Advertising

| Total Words: 332

WordSpy identifies “on-hold advertising” as one of the most interesting newly-coined phrases in the English lingua franca. It is about informative telephone-based pre-recorded business messages targeted at callers waiting on hold which convey updates of promotions and new products and/or services to callers.

That, utilizing every second available during business calls to advertise a particular subject, makes perfect economic sense. However, the set-up cost might not make a good economic sense to small and start-up businesses since a basic package or a simple hardware of on-hold advertising costs no less than $800.

At $800, business-savvy minds should opt for more flexible alternatives that not only serve the creation of personalized on-hold messages but also suit on-air advertisement needs when required.

I would recommend a combination of voice recorder, voice changer, music morpher and video morpher softwares to perform the on-hold, as well as on-air and, especially online tasks up to the mark. All should be priced at less than $500, even for the most advanced features.

More often than not, an...

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