The Executive, Consumer and CRM

| Total Words: 569

In todays information age, the typical consumer is continually getting lost and confused in the sea of random facts, news and reviews; which are just a click away in the information superhighway that is the Internet. The declining stock value of clogged Web sites such as Yahoo.com proves this, as surfers are slowly averting their eyes from these kind of sites and subsequently go to more specialized (and therefore credible) ones that truly cater to their needs: ESPN.com for the sports buff and BBC.co.uk for the current events-savvy businessman.

These are the types of things that any Marketing Department of an enterprise should jot down on their databases whenever theyre trying to reach out to their target market; and this proves the growing importance of Customer Relationship Management (CRM) in todays information-clogged era.

Approach

The approach of CRM utilizes every facet of the organization; and each of those groups go hand-in-hand in order to achieve what the enterprise is meant to do in the first place: please customers, which, in turn, cultivates brand loyalty, leading to a gradual increase in profit.

The core departments for the building...

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