The internet is the fastest growing information medium in the world today, with an approximated 200 million everyday users worldwide. It is no surprise, therefore, that competition is fierce, and companies are under large amounts of pressure to ensure that through all of the information available, theirs is the most prominent. It is no small task.
The main problem facing most site owners is how on earth to ensure their site is listed in a search engine results page, especially when there could potentially be millions of pages all containing the same phrase that has been entered into the search. The first step is to make sure you thoroughly research both the domain name, to make sure it is unique and easy to spell/remember, and also the key words or phrases you want to put in the title tag. The company name should always appear here, as well as a small description of the goods/service being provided. This is so that anyone searching for the specific company will get the required results, but also if someone searches the particular product/service being offered, this will come up with that same company in the search results.
Backlinks are also a good indication...
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