The Female of the Species is More Deadlier than the Male:The new internet poker player
Never underestimate the power of the pink pound; no not the spending power of our gay community but the women whose ever increasing disposable income is now becoming a seriously lucrative courtship with many online gambling sites.
With greater autonomy in their personal lives and fewer women being tied down with the responsibility of marriage and children, their spending power has escalated at a rate that not only keeps those shop tills ringing but has also given women the freedom to spend as they wish. With online gambling now a mainstream activity, the trend has also seen more women taking the lead in online poker playing. We only need to see the rising number of gambling sites catering exclusively to women to know that this is the market to be in.
Until very recently, the online poker boom was thought to be a male dominated arena with less than 10% of players at a typical casino poker game being women. But online gambling industry experts have recently set out to investigate internet poker trends that have led to the widespread increase of online poker websites. Two...
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