The Ford Edsel : An Auto Industry Disaster In

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The Ford Edsel : An Auto Industry Disaster In Car Design And Automobile Marketing

. To call a car or any product an Edsel is to provide the worst of insults. The Edsel was a car designed and manufactured by the Ford Motor Company of Dearborn in the late 1950s. 157, 1958, 1959 to be exact. The debacle of the Edsel was both one of the most spectacular and worst failures to befall the vibrant American automobile industry of that day. To call a car or any product an Edsel is to provide the worst of insults.

Some authorities will state that the reason for the Edsels failure was just poor market timing, not a poor product. Timing can be said to be most everything vital for the success of failure of any product. In those days, before computerization allowed for rapid sharing an interchanges of design and the car design process everything was done on paper. It took great amount of physical logistics and delays for the paperwork and blueprints to be sent and coordinated among the various players in the automobile design process. On top of that it seemed that everyone seemed to despise and those further down the line. The designers disliked their bosses and the...

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