The Franchise Business, Internet & Enhanced Relationships

| Total Words: 589

Many franchised businesses now use the internet to communicate with the franchisor. This communication is mainly by way of an Intranet which is a private computer network. This can be done via the internet or via cables interconnecting the franchise network and serve to enhance the whole franchise network if done correctly.

The franchisees can place orders online and check delivery dates. Some of the largest fast food franchises operate “just in time” daily deliveries to their franchise network. This has really enhanced the process and meant that the franchisee can afford to carry lower stock at his premises and dedicate more space to marketing the products.

The more advanced systems even allow one franchisee to order goods from another franchisee if the franchisor is out of stock!

The tills can now be connected to the franchisors network and all sales relayed instantly to the franchisor. This means that in some cases most of the ordering functions can be removed entirely from the franchisee!

For the franchisor this is tremendous and means that they no longer need to rely on the franchisees keeping adequate stock. The franchisees...

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