Marketing gives you a better understanding of potential opportunities within the market that will help develop the vision of the company. Therefore, it is definitely a process worth cultivating.
In this section, we will identify Marketing fundementals that will help you develop your Marketing plan.
Is there a Market for your product or service
This must be the first question that you answer as you need to know whether your product will survive or not. Factors like competition, location, uniqueness and demand all need to be analysed (P’s of marketing next page). One word to help you, Research. The key is to gather as much information as possible on the current Market situation. This will give all the answers you need.
Better yet, you don’t need to do it yourself, there are plenty of Marketing agencies out there who do Market research as part of their core products. Take a look at our recommended business section where you will find information on such companies.
Getting your Marketing message heard
Who, How and when. Who needs to hear the message, how will the message best be implemented and when is the best time...
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