The Gift of Thanks Event Favors, Not Just For Weddings Anymore
Some folks really know how to please a crowd. At a recent event designed to showcase the performance capabilities of luxury carmaker Lexus latest models, guests were given a stylish goodie bag filled with gifts branded with the companys logo upon their departure.
Amongst the booty was a crystal piece in the shape ofno surprises herea car, a leather-bound notebook perfectly suited for the many media types on hand, and a sports watch capable of monitoring ones heart rate during their daily workout. In a temporary air-conditioned structure erected for the event, guests could also experience the ultimate in relaxation by way of an on-site massage parlor, indulge in a seemingly endless supply of tasty foods, have their golf swing analyzed by a PGA professional, or drink a fruit smoothieall for free.
Why would an auto manufacturer go to such great lengths for such an event? Quite simply, it comes down to two words: thank you. Everything guests took home or experienced was an expression of Lexus gratitude for spending the day at their event; a way for guests to remember what could otherwise be...
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