The Good, The Bad And The Thirsty Consumers Turning To Bottled And Filtered Water For Taste, Quality And Convenience
Water consumption is up nationwide, according to the Beverage Marketing Association. However, consumers seem to prefer bottled water to their local tap water due to taste and quality concerns. The latest Environmental Protection Agency (EPA) ranking shows Chicago at the top of the list when it comes to cities with excellent water quality and taste, while cities like San Francisco, Boston and Phoenix ranked at the bottom.
But no matter where you live, more and more consumers are turning to filtered or bottled drinking water. In fact, a new study conducted by Mintel found that nearly 40 percent of consumers own a water filtration device, and nearly 55 percent purchase bottled water to drink at home.
Of the people who own water filters, 64 percent purchased them to improve taste and 62 percent did so because of health concerns.
“While the majority of water supplies are safe, consumers are increasingly aware of potential contaminants in their drinking water,” said Tom Bruursema, general manager of NSF International’s...
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