The Home Based Business Phobia: An Analysis

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Home based businesses have been around for a long time, even long before the internet gained the popularity it has today. Before MLM as we know it, there was Amway and Avon and Mary Kay. All reputable ways to earn a side income. But with the birth of similar opportunities and new business models operating primarily online, our society has been blanketed by a fear of such opportunities, which we are now calling the “home based business phobia.”

While there are many reputable business opportunities online, there are just as many “scams” that have been grouped into the same category. These are usually services in exchange for post-payment (which never comes) or pyramid-type schemes that contain no real products, only the opportunity to earn from recruiting others. Unfortunately, as with most any situation, the negative starts to outweigh the positive. Before you know it, all home based businesses are overshadowed by the reputation of the few actual scams.

I believe that the fear of home based business stems from this fact, as well as others. While there are many potential customers who fear the scams without knowing what is and what...

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