The Honda brand are some of the most popular and highest selling vehicles available today. It seems that every vehicle they make rates very high with buyers and they have developed a very good reputation. In the late eighties that was not the case. Some of the models had some reliability issues, but still there was a cult following. Since then a remarkable transformation has taken place. The quality has improved greatly and they have slowly invaded the coveted US market with great results. How do they do it?
Reliability
Honda vehicles have one of the highest reliability factors in the industry. Take the Honda Oddessy for example. This model minivan is always in high demand and you really could not get a deal when it came to price. Because the demand was high, the price stayed high. Still people paid because of the reputation. Today it is usually a shoot out between Toyota and Honda over the most reliable minivan market. Neck in neck is a good sign that there is quality there. Somehow the US automakers failed to realize that and deliver the product that the customers really wanted. Instead they stuck to the tried and true business plan that they have always...
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