Do you know why people buy from you?
What part of your offer put them over the edge? Let’s face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over the benefits and how to communicate them. But which of those factors really connect with the buyers? What actually motivated the purchase?
If you knew, you could pump up the benefits and the parts of your offer that really drive sales. But how can you tell?
Actually, it’s very easy. You just ask.
I do it every day and it takes me virtually no time or effort to get unbelievable information. How?
I add a simple email to my autoresponder series immediately after a customer purchases.
Here’s what mine says:
Sample Email Request
====================
Hi {firstname},
It’s Jeff here, from CBmall.
I’m doing a bit of market research.
Can you tell me how you found out about CBmall? Was it a
Newsletter? Ad? Search engine? Do you remember who
referred you?
Or perhaps you were reading the 10 Powerful Ways CBmall
Makes You Money?
And what specifically...
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