The Humble Postcard Is Making A Comeback

| Total Words: 377

If you were a contestant on Jeopardy and the answer was “Postcards,” what would the question be?

How about:

“What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?”

Many businesses think postcards are a little old-fashioned for this era of Internet Marketing, but nothing could be further from the truth.

Online marketers are discovering that using email lists as an effective form of marketing is fading fast due to the unfortunate avalanche of SPAM (unsolicited commercial email)!

Internet Service Providers and individual consumers are now trying to filter out the ever growing glut of SPAM. But, unfortunately the software developed to assist in SPAM control is not terribly accurate and a very large amount of legitimate communications between a business and its customer base is being unintentionally blocked by these filters.

And even if the email does get through, it is often lost among the other 200 or so emails in the receiver’s inbox and simply gets bulk deleted. As a result, email is no longer a reliable method of maintaining...

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