You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A companys logo is therefore extremely influential, as it is almost always the first thing a customer will see. In addition, once a customer becomes familiar with a business, the companys logo will always be associated with that company name, and in turn, the company name will be associated with the logo. For these reasons, a considerable amount of thought should go into choosing a logo.
A logo should be simple, recognizable, and effective at conveying the desired message to the public. Each aspect of a logos design should be carefully analyzed to ensure that it does in fact communicate the right message. The logos colors, style, size, shape, font (if it is a logotype), and overall design each play a part in the logos overall design, and are all important components to consider when creating an effective logo.
Color is immensely important, as color has a dramatic effect on an individuals reaction to almost anything. Restaurants not only carefully choose the colors of their logos, but also carefully select the colors of the restaurant interior....
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