The Importance of Internet Marketing When Selling a Home

| Total Words: 651

If you want to sell your home, a strong Internet presence is vital. This is because most buyers these days use the Internet to look for homes. Buyers can access more information on the Internet than from any other source. Multiple photos of homes interiors and exteriors, virtual tours, interactive maps, easy property search options, automatic email updates of new listings, and other real estate information is available online, making the Internet an attractive place to search for homes.

The use of the Internet by homebuyers has increased phenomenally over the years. An ample number of researches and surveys have been conducted which prove that an increasing number of consumers are using the Internet to buy, sell and invest in real estate.

According to the study conducted by the National Association of Realtors in 2005, the use of Internet to search for a home has risen dramatically from a miniscule 2% of buyers in 1995 to a whopping 77% in 2005. People who first learn about the home they buy from a real estate agent count up to 36%, while only 15% learn from yard signs, which is the next largest source of information.

By far, the most popular and widely...

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