Many years ago it was the norm that when someone wanted to go into business for themselves it meant using one’s own instincts and depending on one’s own personal know-how and also observing the way that the market was going to move. However, things have changed and franchises have become the new way of doing things which has led to much prosperity for franchisees. Essentially, a franchise is duplication of business concept that has proven successful for the parent company and it also means that the franchisee is the owner who hires his or her own staff and looks after the day-to-day working of his franchise in which the stakes are high since the franchisee has invested his own time, money and effort in running the business.
An Already Established Concept – Another advantage to owning a franchise is that the concept has already been established and there will already be a proven track record of success. Also, the franchisee is well within his or her rights in using the trademark of the company and also its brand name which gives a license to the franchisee to market products that already has the brand recognition and which is already popular with the...
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