The Inside Scoop On Trade Shows – What They Are

The Inside Scoop On Trade Shows – What They Are And How They Work

The Nuts and Bolts
Suppose you run an E-Biz specializing in floral arrangements. Imagine coming across a huge mall devoted entirely to you guessed it flowers. Youd probably be pretty excited to find such an amazing source for products and ideas. Well, when you attend a trade show, that’s basically what youre getting. At a trade show, many vendors within one particular industry set up exhibits to provide information on their products and services.

Only members of legitimate businesses within that industry are allowed to attend these shows. To go, youll need to prove youre in that business whether you run a brick-and-mortar store or an E-Biz. That means youll need your business card, tax ID information, and maybe a credit card or check with the name of your company, or an invoice from a vendor in that industry that indicates youre a buyer.

Whats In It for Me?
Steve Bergon, Senior Vice President of CTI Convention Staffing (http://CTIConventionStaffing.com), whose company provides staff for hundreds of trade shows annually, feels that the most important thing a retailer...