The internet has transformed the way many people do business. Twenty years ago the internet did not even exist and now if your high speed broadband connection is down you feel unconnected to the world, as if something is not complete in your life.
All big businesses now need to have a web presence not only to market their products but also to create brand awareness. Distance no longer matters in many types of businesses. The world is your oyster but this also leads to more competition as somebody overseas can provide the same service but at a potentially lower price.
Communication is so quick and easy on the web that great new products spread like wildfire as people blog and chat about them on online forums.
Buyers have more power now to compare prices before they shop in their high street shops. Many do their ordering online and avoid the retail outlets completely. I always check online prices before making a decision where to buy.
Lead times are getting shorter as big companies fight to deliver your order within a couple of day for today’s just in time society.
All the major manufacturers and retailers conduct business on the web....
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