The recently ended Christmas/Holiday 2005 sales season is returning some good numbers for retailers, well above figures that some thought would have been unattainable in light of the many hurricanes that wreaked disaster on parts of the U.S. this past year. With consumer sentiment good, early figures suggest that sales climbed at least 4% over last years figures with a number twice that amount also being mentioned. Still, the greatest increases have been in an area that has seen double digit growth for years: the internet. With sales climbing 30% over last years torrid rates, online shopping is here to stayand growing bigger every year. Have you started your online site yet? If not, why not?
Brick and mortar retailers are discovering that in order to remain competitive, they must have an online presence too. No longer does your customer base have to be restricted to a one or two county area where you live. The internet provides a great way to expand that base to include your entire state, your country, or the world! For example, Wal-Mart not only sells well at the store level, but their online sales do very well too. If Wal-Mart can do it, you can too.
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