The Internet: How to save time when booking a bargain package holiday
One of the difficulties facing travel companies is that there is no “one size fits all” solution when it comes to providing for customers travel needs. Many factors cause our needs to change over time, such as how much disposable income we have, how much free time we have, whether we do or don’t have children, and they mean that in reality every holiday maker wants something different.
For travel companies, trying to satisfy such diverse customer needs is a constant challenge. Now, with the mass adoption of the Internet, customers have an extremely powerful tool to tailor-make their own holidays -and this is what they are doing in increasing numbers.
A large number of on-line travel companies have sprung up over the last five years offering the component parts that go to make up a holiday (flight, transfer, hotel) but this seemingly endless choice can actually lead to a fairly negative on-line experience. After too many hours spent researching online and then attempting to make bookings with two or three different suppliers, potential customers sometimes justifiably...