The Linking Strategy

| Total Words: 635

In this article Im going to be walking you through the second most important part of setting up your search engine optimized empire.

So what is it? What other factor coupled with your keyword dense articles will enable you to top giants like Google, Yahoo and MSN. Well its the online equivalent of getting votes for your web site. It is called getting links, and it is a hell of a lot easier than you think.

What are spiders and what purpose do they serve?

Spiders are essentially programs that crawl sites and report back to their superior (Google or whatever search engine they were created for) what their findings are. Their purpose is to make it easy for sites to get listed in search engines.

You might be wondering, what does it mean to crawl a site? Well it means to visit a site and copy the information.

How do spiders work?

Spiders work by finding links to web sites, visiting those web sites, going through the content of a web site and then reporting the content of the site back to the database of the site which they are working for. Google spiders, thus, crawl sites and report the information back to Googles database. From there, the...

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