The magic price to market your ebook.

| Total Words: 446

Have you ever wondered why all those products on TV all cost $19.95? How about why used car dealers…excuse me, “preowned” car dealers offer $199 down $199 a month?

It’s an often used and very successful marketing concept. The idea is that certain numbers set off alarm bells in a buyers mind and by shaving a penny or two off the price we can avoid these alarm bells. A person will wrinkle his brow and wonder if that fancy kitchen gadget is worth $20, but he will be franticly dialing the phone credit card in hand for the low low price of $19.95. What a bargain.

Believe it or not sales figures seem to support this idea. Shave a few pennies off the round dollar amount and people are more likely to buy from a TV ad, however this doesn’t work in all forms of marketing.

When buying in person people appear to prefer round numbers. For instance. I have a friend who sells knockoff tennis shoes at flea markets. Don’t laugh. He quit his regular job because he makes more in a weekend at the flea market than he did in a 40 hour week.

Anyway he dicovered that the magic price for knockoff tennis shoes at a flea market is $20. Any...

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