The McDonaldization Of Business

| Total Words: 978

In business, everyone has a role or at least they ought to.

A few years ago, I was working as a sub-contractor with a Virtual Bookkeeping company and I was searching for some deeper understanding of our respective roles. I discovered a great little book by Michael Gerber The E-Myth.

The E-Myth is an easy read and yet the information that Gerber shares is pivotal to anyone who runs a business. In the book Gerber explains why so many small businesses fail to grow, and where they stumble when they try to grow. Gerber explains that for your business to grow you need to have three essential roles filled that of a technician, a manager, and an entrepreneur. Most small business owners attempt to fill each of those roles themselves. The trouble is, many small business owners are not capable of being all three in fact, few people are.

The challenge then is recognizing which of the three you are and bringing in people to your team who can fill the other roles.

Let’s quickly define each role:

The technician is the doer and builder in the business. The one who performs the tasks that are laid out by others. Most often, this is the role that can...

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