For many companies and organizations, its a powerful marketing tool that attracts and retains customers. Im referring to the dependable, hard-working newsletter.
On the subject of newsletters, guerilla marketing guru Jay Conrad Levinson says, It’s a way of staying in touch, proving your expertise, giving beneficial information and gaining confidence.
Newsletters can be used for marketing, public relations, sales support, associations, or many other purposes.
But how do you publish a successful newsletter?
Following are some simple strategies that have worked well for my clients and me.
Content and Style
Consistently providing editorial value is the key to a successful newsletter. Measuring content against a set of objectives is one way to accomplish this.
What is the purpose of your newsletter? What are you trying to deliver to your readers?
Another way is simply to remember what you’re publishing — a news letter. After all, newsletter is the marriage of two common words: news and letter. If you make your newsletter newsy, providing readers the latest information on subjects they care about, you...
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