There is a lot of talk these days about best business practices. Entire text books have been written on the various subjects that cover this rather vague term. This article does not attempt to cover all of those subjects, but rather to focus on one often overlooked principle that many companies are facing today. That principle is sales presentations.
Sales presentations are, of course, a part of best business practices. Lets face it, without sales most companies would have to close their doors. Commerce in its truest form is about sales. Nothing too revolutionary there. So if sales are such an important aspect of commerce, why are so many companies struggling to improve their bottom line?
One reason could be that they are not presenting the information that the buying client wants (and needs) to hear during the presentation. In many cases, a sales team is given a stack of pre-printed materials (the product line or service offered) and they just hand it out, to be honest about it. Then they ask for the order and are often surprised when they do not get the order. Today, more than ever before, the buying client wants and demands more from vendors. Increased...
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