I recently had a self proclaimed SEO expert/consultant email to tell me that the HTML on my website was, in his words, Crap. That is very constructive, especially coming from somebody who professes to be qualified to charge for his SEO services.
He had apparently checked out my source code and come to that conclusion. I got to thinking: the site couldnt have been crap or an expert would not have got so worried as to check out what I was doing. I was obviously a threat, and if that is the case, then the title of this article must be very close to the mark.
I responded by offering him my eBook on SEO in return for his expert services if he could inform me exactly where I was going wrong. Needless to say, I am still awaiting a reply. I am wondering how much he charges for teaching SEO when he fails to realise something as fundamental as that search engines are not too bothered about the formatting of the HTML as long it is understood. It is the text that crawlers are more interested in these days.
As I pointed out, my HTML must have been understood since the home page my website at that time (a week ago as I write) was at #3 on Google and #1 on Yahoo for its...
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