We hear all the reasons why we need CRM in our lives yet making CRM a success is a cross between science, art, and even a tiny bit of luck. In fact most times it requires a management team that can take a little risk to reap some excellent gains. Too often when CRM fails no one understands why, yet there are three very common CRM mistakes that will spiral you into failure. When you overcome those mistakes youll have a very successful CRM program.
Mistake #! Failure To Know Your Value Proposition
Every company needs to have a value proposition. Whats a value proposition you ask? Its your statement that tells your potential clients whats different about your company than the competition.
When it comes to your customer relationship management or CRM you need to establish a reason that will compel potential clients to establish a relationship with their company. There are generally two types of clients those that want a one time relationship and those that expect to build a long term relationship.
Your one time clients will not be happy if you force the customer service that CRM and it will result in a feeling of their privacy being invaded. But on the...
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