Lets take a quick stroll through the world of marketing to see what it was, what it became and what it now is
Era 1 newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials
Era 2 websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs…
Enter Era 3 marketing via podcasts?
Similar to the concept of opt-in email, podcasting takes full advantage of technology in reaching a pre-qualified, self-selected audience that craves the information and expertise a podcaster provides. Podcasting gives the strategy of establishing yourself as an expert a whole new playground.
Podcasting is the ultimate tool for reaching a fully-qualified target audience. A podcast is an audio broadcast published to the internet. The broadcast is delivered to subscribers via a feed, usually in an MP3 file format.
For years consulting and service companies have realized that the way to a clients heart is through information sharing. Be it through trade shows, conferences, seminars, newsletters, or free articles, providing useful information on...
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