The next big IT crash will be as a direct result of Pay-Per-Click (PPC) fraud.
The Internet bounced back in record breaking time, much faster than any other industry ever has after a major crash.
The IT industry returned to form so quickly because the big search engines launched PPC advertising and thus gave a quantifiable value back to advertising on the Internet.
PPC is an incredibly powerful avenue of advertising; its relatively inexpensive for the return that companies get. Companies also receive better quality leads and the cost per head is reduced massively.
There is one big problem though; Search engines offering PPC are exposing themselves to fraud all the time. When Google launch their Adsense programme, scammers licked their lips and rubbed their hands, as they knew what they were about to get. Professional fraudsters have made thousands upon thousands of dollars off the back of Google.
It is estimated that today 50% of clicks are fraudulent, imagine you have a small business and put about $5000 towards a Google PPC advertising campaign.
Half of your money would be completely wasted and go into scammers pockets.
This is...
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