Do you know what one of the key secrets of success is – what makes people successful in business, sport or any other aspect of their lives? Let me come back to that in a minute.
Ever since I discovered that I wasn’t invincible and that my body would fall apart over time, I’ve been a member of a gym. I’ve attended regularly over the past fifteen years and my body deterioration is almost being kept in check.
However I’ve always noticed a lot of new faces at the gym, some of which seem to disappear over a short period of time. Most gyms and health clubs have a high turnover of members or “churn” as the marketing people like to call it. One club I know of loses around fifty members a month and has to work hard to sign up that number just for the business to stand still.
It’s not that these gyms offer a poor service, on the contrary – it’s because the members – “give up.”
New members join to lose weight or to get fit. They then torture themselves on the rowing machines and all the other instruments of agony. If, after a few weeks of sweat and pain, they don’t see any...
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