The Path of Timeshare Industry

| Total Words: 812

If you are wrong everyone will have forgotten what you said by the time it happens anyway. Having gotten that major disclaimer out of the way, let’s take a look at the industry and try to make some sense out of it.

The industry really got started almost thirty years ago in the United States. Many real estate developers lured by the vision of being able to sell a $100,000 condo for $500,000 jumped in. Not realizing they were in the marketing business in which they were inexperienced rather than the development business they didn’t do all that well and many went under. The few who really understood what they were doing did very well. Some built sizable timeshare empires.

Then the industry started to mature. The major hotel chains such as Marriott, Hilton, etc. decided they were losing way too many of the vacation lodging customers to timesharing. They also had a perfect vehicle to insure the brand loyalty they had been spending so much to achieve. With their huge resources they effectively drove all but a few of the smaller developers out of the business. The largest independent developers are still doing very well in spite of this. Now where does the...

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