Among the many weapons in the arsenal of an SEO master is pay per click advertising. The area of pay-per-click is one that eclipsed banner ads. This is an area that does bare a little bit of scrutiny as to its effectiveness compared with your other options. Like many SEO techniques you need to know what will work best for you. Lets delve further into this topic.
Pay-per-click is going to be a tool best suited for e-commerce sites. One of the initial factors you must decide before using pay-per-click is how much you want to pay per click. Depending on what you are advertising you must decide if your profit margin is going to be high enough to justify the cost. Even then this should be used as part of an overall SEO campaign. For the best results all SEO strategies should be looked at and all factors taken into account.
Yahoo!s Overture and Googles Adwords are the two major pay-per-click companies. These two comprise the highest level of pay-per-click. They are responsible for more ad placements than all of the other companies combined. They work with multiple search engines which is why they have so much placement. The next lower level of pay-per-click are a...
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