The Perils of Web Hosting on Search Engine Placements

| Total Words: 740

Yes indeed, who would have thought it, but your web hosting provider could indirectly be costing you the chance of good placements in the major search engine Google.

How can this be? Well the problem is the physical location of the hosting centre itself. Now, while you may feel you have signed up with a UK hosting company, actually all their hosting centres can be in a different country such as the US or Germany for example.

Now this little quirk doesnt really have many side effects as you may well be getting very good value and good technical support from your host, but what it does mean is that if you do not have a geography specific domain suffix such as .co.uk

for the UK and instead you opt for a .org, .net, or .com then Google will use the geographical location of your hosting centre as the method for determining which local index your results should be found in.

By this I mean if you were to search www.google.co.uk with the radio button switched to UK results only, and your .com site was hosted by a UK hosting supplier but in a German datacentre, then you would never appear in the search results. Of course, you would appear in the...

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