Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake.
According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also projects that
email driven sales in the United States will show a compound annual growth rate of 14.9% between 2006 and 2011. But, statistics like that only bring about real understanding when the outcome of email marketing impacting long term customer-relationship-based revenue streams is fully known.
Patrick Valtin*, sales & marketing expert, president of M2-TEC USA, INC. and founder of one of the largest consulting company in Europe called U-MAN BELGIUM claims email marketing is highly profitable if done correctly. The main mistake is trying to convert a prospect when embarking on email marketing, he says. The direction one should take is instead is trying to attract a qualified prospect.
Attract first, dont try to convert. Its actually common sense if you think about it. What if some one came up to you and said BUY THIS with no...
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