The Plus Side Of The Shopping Experience

| Total Words: 331

It seems only fitting, say many women, that if a size 14 was the best-selling women’s size in 2005, stores should feature more stylish, contemporary clothing for the full-figured customer.

That’s not what women have found in the past. While department stores carry a vast range of brands, many plus-size women feel these departments are hard to find and do not offer an extensive selection of merchandise, and they are tired of poor service. Some women have relied on the Internet for a wider range of fashions, but buying without trying on can be a hassle-not to mention trying to return an online purchase.

Fortunately, full-figured women no longer have to search for decent plus-size fashions or deal with the poor service that often accompanies such purchases. A new plus-size boutique concept with a warm and inviting atmosphere has been designed to make the shopping experience more satisfying.

Liz Claiborne Inc., the first company to create a line of clothing dedicated exclusively to the fit and fashion needs of women sizes 14 to 24, now offers several of the company’s most sought-after plus-size brands and accessories all under one roof within...

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