Have you ever stopped to read a sales letter, or watch a commercial, because it promised something free? Even though the marketing world is full of useless, and redundant, free offers, people still hope. That aspect of the human condition can be used to build wealth on the internet.
The internet is full of downloads and ebooks, or buy one get one offers. These can generate sales, but they have no intrinsic value for the person making the purchase. The best free offers are things that people can use the moment they receive them to build wealth, have fun, or improve their skills.
People are driven by five motivational needs: security, belonging/love , self esteem, building wealth, and comfort. The trick to success is to find a free offer that meets one of these needs.
The second secret to success is to make the free offer valuable. If someone is buying a book on wealth building for $20 and they receive a free one year membership to the authors forum, and free monthly chats, then the author has not spent any money on the free offer, but theyve met the motivational needs of belonging and wealth building. Top that off with the feeling that the free...
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