The voice of the common man has been amplified tenfold with the advent of Web 2.0, as seen when people gain fame and recognition due to their contributions in blogs, wikis, forums and podcasts. It seems as if every opinion is heard and each word that they say count. With the massive amount of users surfing through the internet and with some people needing advertisements in their webpages for income, this has become a wonderful opportunity for companies to tap into this potential oil rig of prospective customers.
Since companies are taking great efforts to reach out to consumers in the internet, software publishers have announced the arrival of the modern CRM: CRM 2.0. Along with the basic tools of CRM applications, Web 2.0 technologies are integrated into these programs, allowing businesses to keep track of the likes and buying patterns of online customers/ shoppers. This also gives leeway for marketers to present their products more forcefully and convincingly without the need of an expensive marketing research team for informationCRM 2.0 can do the job perfectly.
Collaborative leanings
The main feature and driving force of CRM 2.0 is that its inherently...
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