eBay Stores come with a very powerful feature: store newsletters. When buyers add your store to their favourites, you can offer them the chance to join your mailing list. You can then send highly targeted emails to people who you know were at least interested enough in your products to add the store to their favourites.
How Do I Send Them?
First, you need to get some people to sign up for your newsletter this will happen with time, as people buy from you and browse your store.
Once youve got a few subscribers, its worth sending out a newsletter. To send store newsletters, go to My eBay, click Manage My Store, and then click Email Marketing. Once youve done that, click the Create Email button, and youre away.
All you need to do now is write an email subject and a message, choose any items you want to include in the email, and specify who you want to receive it. The subject and message can be something relatively generic, like here are my latest deals its the targeting thats important, and eBays is powerful. You can choose to only send an email to people whove bought from you in the past, or only to people whove opened your email before.
It is...
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