Often times we believe the depth of our customer does not extend beyond that of the business they do with us.
In fact, it goes way beyond that. People love to talk about themselves, and if you take the time to talk to your customers about non-business topics, you will find that, more often than not, they are more than happy to engage you in conversation.
By getting to know your customers, you can find a whole lot of valuable information from them. Such as where they live, do they have a family, what their hobbies are, do they have pets, etc.
By finding out this type of information, you can determine what their needs are, than proceed to tell them about the products you have, that you believe would be ideal for their needs.
Another plus when it comes to getting to know your customers, is that every time you speak with one another, you are strengthening the business relationship you already have with them.
When I talk about getting to know your customer, I dont mean that you have to extend an invitation to them to join you at Thanksgiving dinner.
All you have to do is take a little extra time to get to know their names and what their...
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