What’s the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.
The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.
What is this precious thing?
Why, it’s your attention. I’m hoping by this point that I have yours. Capturing the attention of today’s mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services?
Enter the podcast. Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such...
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