The line of contention between what is cheating Google and what is not is very similar to the law of tax evasion versa tax avoidance.
Whereas one will land you in a very deep pile of mud, the other can build you a palace of gold.
So it is with the mighty Google AdSense. Love it or hate it, it produced a staggering nine billion dollars last year!
AdSense is without doubt the most successful PPC advertising campaign undertaken in history. With such huge wealth available, the cheats and frauds are abound, lurking in every corner, devising ways of grabbing a little of the AdSense phenomena themselves. And they do. To the tune of around a billion dollars last year. Some are big operators running sophisticated software across servers with spoofed IP addresses, while further down the chain may be a group of students who get together to make a few extra dollars from their website.
You may have heard of the recent ‘most stupid man of the century’. Who developed this undetectable clicking bot that would trawl away clicking Google ads all day long. It could have ruined Google if allowed out into the net. Can you imagine thousands, maybe millions...
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