The Real Reason Why Most Websites Fail

| Total Words: 451

There are hundreds of articles on what makes a website bad. The most basic of these present detailed explanations of common sense, such as poor navigation; the most in depth talk about complicated conceptions of overall design philosophy. My approach is different and surprisingly simple: the problem with most websites stems from the misconceptions their creators have about how the graphics, content, and other individual elements contribute to a websites success.

People tend to view the pieces of a website in unrealistic ways and miss out on the overall complexity of the market place. When a website is designed well, they think it will bring more clients, more traffic and financial success. In reality, achieving these goals depends on far more than the quality of the website. You can have a perfectly designed site with excellent search ranking, content and the works, and still not turn a profit or meet your marketing goals.

Its business, and the winning combination for a successful website involves numerous variables that are impossible to count. You can estimate, prophesize, and guess, but in reality you never know for sure if people will embrace, endorse, or...

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