The Sales Solution: E=mc

| Total Words: 602

Albert Einstein is best known for his theory of relativity. Every school kid knows his famous equation E=mc. This brilliant physicist was also widely quoted on a variety of topics. While not recognized at all as a salesperson, Mr. Einstein was always promoting ideas and concepts, attempting to gain acceptance for them from a sceptical audience. Sounds like sales to me!

I would be surprised if you have not heard his famous line, “The definition of insanity is doing the same thing over and over again and expecting different results.”

Do you find yourself doing the same thing repeatedly and expecting different results? Maybe it is cold calling, maybe its networking, or perhaps it is your “pat” sales presentation. “I’ve always done it this way.”

When was the last time you heard someone say “I’m in a rut and don’t know how to get out.” When I hear this statement, my diagnostic skills usually uncover the fact the person is doing what they previously found successful, but their process no longer works. Amazingly, they continue to follow their process. This could be called Sales Insanity!...

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