Search is about structure and meaning, syntax and semantics. Search is all about sequential patterns of interaction. It’s about language. It’s about the words that we use. It’s a conversation.
Search is an interaction between the human and the search engine; between the human and the text box or the ‘Go’ or ‘Search’ button. It truly is a conversation. We search by using words put together in a sequence. But it’s a give and take activity.
Searching is a linguistic exercise. Make no mistake, it’s all about words. There is a give and take between you and the search engine. There’s a constant interaction between you and the text box and then the ‘Go’ button. Give and take, back and forth. This is why search is a conversation. There is turn taking involved.
One of the key points here is that it’s nearly impossible or it is very rare to put in a keyword into a search engine and get a perfect result. This is especially true if it’s a single word versus a phrase. You generally have to use more words to get better results. You need to add words to get better results. And,...